1. Purpose

Patiala Chic works with influencers, content creators, brand ambassadors, and celebrities to promote our products across Instagram, Facebook, YouTube, and other digital platforms.

This policy establishes mandatory disclosure requirements for all individuals who create content promoting Patiala Chic in exchange for payment, products, barter, commission, or any other material benefit — in compliance with the ASCI Guidelines for Influencer Advertising in Digital Media (2021) and the Consumer Protection Act, 2019.

 

This policy is binding on all creators who collaborate with Patiala Chic. Failure to comply may result in termination of the collaboration and recovery of fees or products provided.

 

2. Who This Policy Applies To

• Receives payment for creating content featuring Patiala Chic products

• Receives free products, gifts, or PR packages from Patiala Chic

• Receives products in exchange for content (barter collaboration)

• Earns affiliate commission or referral fees linked to Patiala Chic sales

• Is appointed as a Brand Ambassador — paid or unpaid

• Receives invitations to events, shoots, or experiences sponsored by Patiala Chic

 

Note: This applies regardless of follower count. ASCI disclosure requirements are the same for all creators.

 

3. The Core Disclosure Rule

 

Every piece of promotional content must clearly disclose the commercial relationship with Patiala Chic. Disclosure must be: prominent, upfront, and impossible to miss.

 

If a material connection exists — payment, free products, barter, commissions, or personal relationships with brand personnel — disclosure is mandatory — no exceptions.

 

4. Required Disclosure Labels by Collaboration Type

 

Collaboration Type	Required Disclosure Label	Applicable Platforms
Paid collaboration (cash)	#Ad, #Sponsored, #PaidPartnership	All platforms
Product gifted / PR	#GiftedByPatialaChi, #PR	All platforms
Affiliate / commission link	#AffiliateLink, #EarnedCommission	All platforms
Barter / exchange (product for content)	#Barter, #GiftedByPatialaChi	All platforms
Brand ambassador	#BrandAmbassador, #PatialaChicAmbassador	All platforms
Free event / experience invite	#Gifted, #Invited	All platforms

 

ASCI requires the disclosure label to appear in the same language as the primary content. Hindi content requires Hindi disclosures (e.g., #विज्ञापन for #Ad, #प्रायोजित for #Sponsored).

 

5. Platform-Specific Disclosure Placement

 

Platform / Format	Disclosure Placement Requirement
Instagram Feed Post	Label in first line of caption. Use Instagram's 'Paid Partnership' tag.
Instagram Reels	Label visible within first 3 seconds as on-screen text + caption.
Instagram Stories	Label as on-screen text overlay — not just in caption or link.
YouTube Video	Verbal disclosure within first 30 seconds + description disclosure.
YouTube Shorts	Verbal disclosure + on-screen text overlay within first 5 seconds.
Facebook Post / Reel	Label in first line of caption using Facebook's branded content tool.
Podcast / Audio	Verbal disclosure at the start of the sponsored segment.
Blog / Website	Disclosure at the top of the post, before any brand mention.

 

Key rule: Disclosure must be visible before the viewer engages with the content — not buried in hashtags, not in comments, and not after a 'see more' fold.

 

6. What Is Not Acceptable

• Not disclosing at all — even if content appears organic or genuinely positive

• Burying disclosure in hashtags — e.g., placing #Ad as the 15th hashtag in a list of 20

• Using vague labels — words like 'collab', 'partner', 'thanks to' do not meet ASCI standards

• Caption-only disclosure for video — video requires verbal or on-screen disclosure

• Disclosing after the fold — after 'see more' is not upfront

• Stories Highlights only — original Story must carry the disclosure

• Misleading disclosure type — e.g., posting '#Gifted' when content was actually paid

 

7. Content Accuracy & Brand Representation

• Truthful and based on genuine personal experience with the product

• Not misleading regarding product quality, fit, colour, or delivery timelines

• No therapeutic, medical, or exaggerated benefit claims

• Consistent with product descriptions on patialachic.com

 

8. Patiala Chic's Obligations

• Inform all creators of ASCI requirements before the collaboration begins

• Include disclosure requirements in all collaboration briefs and agreements

• Not request creators to omit or minimise disclosures

• Not penalise creators for honest negative feedback

• Provide accurate product information to enable truthful content

 

9. Consequences of Non-Compliance

1. Patiala Chic will notify the creator and request immediate correction

2. The creator must correct the content within 24 hours of notification

3. Failure to correct within 24 hours will result in termination of the collaboration

4. Deliberate non-disclosure may result in recovery of products, fees, or commissions

5. Repeated violations may be reported to ASCI at ascionline.in

 

10. Quick Compliance Checklist for Creators

• Disclosure visible before any brand mention or product appearance

• Approved hashtag from Section 4 used

• For video — verbal disclosure within first 30 seconds AND on-screen text

• For Stories — on-screen text overlay, not just caption

• Language of disclosure matches language of content

• No false or exaggerated product claims

• Platform's native branded content / paid partnership tool activated where available

 

Contact Us

Write to us at Patialachic@gmail.com.

We respond to all emails within 24–48 business hours.

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